In 2015 Q4, the size of China’s mobile reading market reached RMB 2.68 billion, a jump of 4.7% quarter on quarter, shown in the Quarterly Monitoring Report on China’s Mobile Reading Market 2015 Q4 published by the Analysys industry database.
In China's network literature market, Qidian.com of China Reading Limited ranked top with a user coverage rate of 31.9%; the number of users increased obviously in 17K Novel Network and Chuangshi.qq.com with user coverage rate of 24.5% and 16.8% respectively, ranking second and third; the user coverage rate of Jjwxc.net rose to 12.0%; the number of users increased obviously in Xxsy.net and Faloo.com, with user coverage rate of 10.3% and 10.0% respectively.
In 2015 Q3, in the entire mobile reading market, iReader ranked the first with a market share of 26.4%, QQRead ranked the second with a market share of 17.3%, Tadu took a market share of 10.1%, and the market shares of ReadingJoy, Qidian and 163Read all edged up, according to the Quarterly Monitoring Report on China’s Mobile Reading Market 2015 Q3 published by Analysys.
In Q3, the mobile karaoke/show user base arrived at 44,387,000, a rise of 32.9 percentage points over the previous quarter, representing the biggest active user base in history, according to the Quarterly Watch Report on China’s Mobile Karaoke/Show Market 2015 Q3 published by Analysys. In Q3, the mobile karaoke/show user base arrived at 44,387,000, a rise of 32.9 percentage points over the previous quarter, representing the biggest active user base in history, according to the Quarterly Watch Report on China’s Mobile Karaoke/Show Market 2015 Q3 published by Analysys. The rapid user growth has come from the opening of the Voice of China, a quarterly show program of Zhejiang TV, on schedule, and Jay Chou, a popular singer, has joined the program and created a very high audience rating for the program. Jiangsu TV has broadcasted the first season of the Masked King, a hit entertainment program introduced from MBC of Korea at a high price, and also reaped a very high audience rating. The user activity of mobile music and mobile karaoke has both obviously risen when users listen to original songs or select karaoke applications to sing themselves, and moreover, karaoke/show applications have hosted corresponding competitions with the influence of the music programs, and harvested a very high extent of user involvement.
According to Statistics from Analysys International’s Seasonal Survey of the Chinese mobile reading market in 2015Q1, Ireader from Beijing Palm Reading technology, with the top user base in mobile reading business, broke the traditional low-key operation mode.
Analysys suggests that to grow users bases, companies should be constantly introducing new product features like personalization, integrated social media, and improved content.
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