Analysys's Analysis: The market scale of China's online video advertising in 2016Q4 was RMB 9.96 billion, the emerging market monitoring rules were established and young users became the strategic layout highlights of video platforms
According to the data in 2016Q4 Quarterly Monitoring Report on Markets of China's Online Video Advertising issued by Analysys, in 2016Q4, the market scale of China's online video advertising represented a quarter-on-quarter growth of 2.2% and a year-on-year growth of 38.8%.
Analysys: The market scale of China's socialized media advertising and marketing in 2016Q4 reached RMB 7.2 billion
According to the data in 2016Q4 Quarterly Monitoring Report on Markets of China's Socialized Media Advertising and Marketing, in 2016Q4, the market scale of China's socialized media advertising and marketing reached RMB 7.2 billion, with a quarter-on-quarter growth of 12.7%.
Analysys: The Market Size of China’s Social Media Advertising and Marketing Reached RMB 5.42 Billion in 2016Q2. Information Flow Advertising Grows Fast and Will Become an Important Source of Incomes of Social Media Vendors
According to the data in the Quarterly Monitoring Report on China’s Social Media Advertising and Marketing in 2016Q2 released by Analysys, the market size of China’s social media advertising and marketing reached RMB 5.42 billion in the second quarter of 2016, with a growth of 17.9% compared with the first quarter of 2016 and a growth of 30.3% compared with the second quarter of 2015. In terms of the pattern of market competition, Tencent and Weibo took the leading position in the market of China’s social media advertising and marketing in the second quarter of 2016.
APP Rankings July 2016
Qianfan only monitors and sums up user data in independent APPs, excluding user data created by invocation and other behaviors outside APPSs. Based on the cumulative installation coverage of 1 billion users and the monitoring results of 1.94 billion monthly active users of clients by the June 30,2016 with self-developed enfoTech, Analysys Qianfan will assist you in effectively understanding behavior traces of digital consumers on smart mobilephones.
Analysys: The market size of China's online video advertising reached RMB 6.69 billion in 2016Q1. Online video businesses created diverse commercial ways.
According to the data in the Quarterly Monitoring Report on China's online video advertising market in 2016Q1 released by Analysys Industry Database, the market size of China's online video advertising reached RMB 6.69 billion in the first quarter of 2016, with a year-on-year growth of 62.8%, and with a comparative decline on moving base of 6.7%.
Analysys: The market size of China's social media advertising and marketing reached RMB 4.6 billion in 2016Q1. Technology-driven social media created diversified service platforms.
According to the data in the Quarterly Monitoring Report on China's Social Media Advertising and Marketing in 2016Q1 released by Analysys, the market size of China's social media advertising and marketing reached RMB 4.6 billion in the first quarter of 2016, with a comparative decline on moving base of 16.1% over the fourth quarter of 2015, and with a year-on-year growth of 47.4% over the first quarter of 2015. Based on the pattern of market competition, in the first quarter of 2016, Tencent and Weibo took a leading position in China's social media advertising and marketing market.
APP Rankings June 2016
Qianfan only monitors and sums up user data in independent APPs, excluding user data created by invocation and other behaviors outside APPSs. Based on the cumulative installation coverage of 1 billion users and the monitoring results of 1.94 billion monthly active users of clients by the June 30,2016 with self-developed enfoTech, Analysys Qianfan will assist you in effectively understanding behavior traces of digital consumers on smart mobilephones.
Analysys: Market Size of Online Advertising Service Operators in China for Q1 2016 Reaches RMB 54.25 Billion
The Quarterly Monitoring Report on Online Advertising Market in China for Q1 2016 published by the Analysys industry database shows that the market size of the online advertising service operators in China for Q1 2016 reached RMB 54.25 billion, an increase of 35.6% compared with the same period of last year, and a decrease of 12.6% compared with last period.
APP Rankings May 2016
Qianfan only monitors and sums up user data in independent APPs, excluding user data created by invocation and other behaviors outside APPSs. Based on the cumulative installation coverage of 0.87 billion users and the monitoring results of 1.85 billion monthly active users of clients by the May 31,2016 with self-developed enfoTech, Analysys Qianfan will assist you in effectively understanding behavior traces of digital consumers on smart mobile phones.
APP Rankings April 2016
Qianfan only monitors and sums up user data in independent APPs, excluding user data created by invocation and other behaviors outside APPSs. Based on the cumulative installation coverage of 0.8 billion users and the monitoring results of 0.18 billion monthly active users of clients by the 2016 April 30 with self-developed enfoTech, Analysys Qianfan will assist you in effectively understanding behavior traces of digital consumers on smart mobile phones.