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Analysys: The scale of active users of head applications of China's billing and personal finance Apps increased continuously in 2016Q4, while the follow-up echelon decreased, and derived financial services became key competition points
According to data in 2016Q4 Quarterly Survey and Analysis on China's Billing and Personal Finance Mobile App Market, among the top 10 billing and personal finance Apps included, Feidee ranked 1st with the active user volume of 11.3049 million, followed by U51, Wacai and Cardniu with the active user volume of respectively 6.8906 million, 5.4822 million and 5.4 million.From the aspect of growth volume, among the top 10 billing and personal finance Apps included in the reports, Feidee, U51 and Xiaofu represented strong growth trends, while the remaining 7 had decrease of diferent degrees.
  • 08 May, 2017
  • Finance
  • 330
According to data in 2016Q4 Quarterly Survey and Analysis on China's Billing and Personal Finance Mobile App Market, among the top 10 billing and personal finance Apps included, Feidee ranked 1st with the active user volume of 11.3049 million, followed by U51, Wacai and Cardniu with the active user volume of respectively 6.8906 million, 5.4822 million and 5.4 million.From the aspect of growth volume, among the top 10 billing and personal finance Apps included in the reports, Feidee, U51 and Xiaofu represented strong growth trends, while the remaining 7 had decrease of diferent degrees.   

Analysys's View: Presently, the industrial echelons in the field of billing and personal finance Apps are clearly divided, of which Feidee is in the first echelon and maintains its industrial leading position, while U51 and Wacai form the second echelon with the active user scale of about 6 million, and other platforms form the third echelon. More than gaps in volume, the variation in increment of active users of the platforms also resulted in further expansion of gaps among different echelons. In future, the Matthew Effect will be further highlighted in the field billing and personal finance Apps.
Statistics on the per capita daily use frequency of billing and personal finance Apps in 2016Q4: Feidee ranked first with 4.02 times, followed by U51 with 3.12 times. The per capita daily use frequencies of most platforms ware ranging from 2 to 3.  Compared with Q3, the billing and personal finance Apps are mingled with hopes and worries, of which the per capita daily use frequencies of platforms such as Feidee, U51, Cardniu and Wacai increased while platforms such as 91 Billing and EasyAccount decreased to different extents. 

On aspect of per capita daily use length, the echelons in the field of billing and personal finance Apps were clearly divided, of which Feidee ranked first with 82.37 minutes, followed by the second echelon consistsing of Wacai, U51, Cardniu, Pocket Accounting, Xiaofu and 91 Billing, and the third echelon consisting of Daily Accounting, Easy Accounting and TIMI. 

The increase of active users and variation of user cohesiveness depend on the marketing activities and the product positioning of the companies themselves.  By measures such as marketing activities and derived financial businesses, leading platforms such as Feidee and U51 had maintained continuous growth of active users and increase of user activeness.  In Q4, Feidee intensified its marketing and publicity activeness, for examples, new users were awarded the financing income at the estimated annualized return rate of 18%, and, if the user invited a friend to join, the inviter and invitee would both be awarded 12 times of financing principal; marketing activities were made such as free gifts, rebating and interest rate raise at the November 11 promotion event to boost the activeness of the users; Feidee also went deep into colleges and universities and organized the 21-day billing and personal finance contest so as to expand brand influence and explore potential campus users.  In October 2016, even under the background of capital winter, U51 still obtained the Round C+ financing of USD 84 million and enhanced its brand influence. Meanwhile, with the extension of financial services such as small amount loan, financing and installation, it was able to provide one-stop financial services to the users and enhance the use experience of the users.
Analysys's View: Facing the relatively high traffic acquisition costs and gradual saturation of new user development, the exploration of values of current users will be the highlights of the companies of billing and personal finance Apps.  With this regard, companies have successively introduced derived financial services such as credit and financing to satisfy the increasing financial demands of the users.  The platforms sought for traffics with billing and personal finance function as entrance and meanwhile introduced derived financial services. The establishment of closed loop financial services could not only provide convenient and on-stop financial experience to users, cultivate their royalty and increase their adhesiveness but also capitalize traffic superiorities with value-added services for new revenue growth points.
For more information about the billing and personal finance, please keep an eye on Analysys's official WeChat account or call the customer service at 4006-515-715.
 
Analysis Notes:
Industrial analysis provided by Analysys is made mainly based on macroeconomic industrial data, final quarterly user survey data, historical data of the companies, quarterly business monitoring information of companies, etc. by Analysys's industrial analysis models with reference to market research, industrial research and company research approaches. And such analysis mainly reflects the market status quo, trends, break points and rules as well as the development status quo of companies.
Analysys believes that the data drawn according to the abovementioned industrial research approaches is within the recognized acceptable error range within the industry and can accurately reflect the industrial trends and change rules.
Such research outcomes made based on professional research approaches aim to provide decision reference. For the actual data of a specific company, please refer to the financial reports released by that company.
Analysys Overview:
Analysys is a leading big data analysis company in the Chinese market. Since the establishment, Analysys has established the big data and analysis service ecological system cored by massive digital user assets and algorithm models. Analysys has been dedicated in providing product services such as digital user portraits and competition analysis and assisting in product operation for enterprises; and assisting enterprises in increasing revenues, saving expenditures, increasing effectiveness and evading risks by operation and management on digital user assets of the enterprises. The products in Analysys Family include Analysys Qianfan, Analysys Fangzhou, Analysys Wanxiang and Analysys Boyue. By December 31, 2016, Analysys had covered 1.51 billion intelligent terminals and monitored over 1.56 million mobile APPs.
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